NEWS

2026 CP ALL DNA 24 Hour Safety On 3 September 2026, Naradee Trading Co., Ltd. — the authorized importer and distributor of Master Lock Lockout-Tagout products, the No. 1 brand from the United States — participated as an exhibitor at Safety, Health and Environment Seminar 2026 for Safety Committee and Executives, Marketing and Distribution Business Group organized by CP ALL PUBLIC COMPANY LIMITED at THE TARA CPALL Building, Chaeng Wattana.Throughout this event, Naradee Trading presented international-standard Lockout-Tagout safety solutions and hazardous energy control innovations. We shared actionable insights with attending executives and safety officers to strengthen operational safety protocols, minimize workplace accident risks, and foster sustainable standards for occupational health and safety across the organization.This event underscores our commitment to promoting rigorous safety practices. Also stands ready as a trusted partner to help cultivate a proactive safety culture and drive sustainable, secure growth for leading enterprises.Should you have any questions or require guidance, we are more than happy to provide consultation and recommend the right equipment for all types of applications.For more information:Line ID: naradeeTel: 092-254-5313 (Khun Fon), 080-804-5445 (Khun Oh)

Redesign creates more shelf impact and a premium look.As of February 2, 2026, HG is introducing a refreshed visual identity, giving its iconic packaging a fresh new look. The redesign has been developed to make the brand more instantly recognizable on the shelf and to help shoppers more clearly select the right specialist solution. While HG remains true to its recognizable blue and white foundation, the rebranding opts for greater shelf impact and a premium appearance—befitting the proven quality and expertise for which HG is known. Consequently, the renewed design not only aids in choice on the shelf but also strengthens HG's position as a specialist in terms of quality.“The goal was not revolution, but evolution,” says Bregtje van Aalten, Marketing Director at HG. “We see that consumers decide in a split second. Then you have to stand out. Our design research shows that HG achieves up to 92% brand recognition within 0.1 second.”Van Aalten adds: “Our products represent specialized solutions with proven quality and expertise. The packaging must therefore evoke that same feeling: trust, quality, and 'this is the expert'.”More visibility, easier to chooseThe new design is not only more modern but also more functional: with clear color coding, clear product names, and a premium look, HG aims to simplify the shopping experience and strengthen confidence in the solution. The premium appearance is a deliberate choice to reinforce HG's proven quality and expertise at the moment of choice. In shopper research (Toluna, 564 shoppers), the new packaging results in 15% more shelf visibility and a higher purchase intention (up to 76% versus 51% for other brands).Specific problem, specialist solutionHG is supporting the redesign with a new campaign under the banner 'specific problem, specialist solution'. With this, HG takes consumers into the world of household cleaning and maintenance challenges. “Control and cleanliness in my home are becoming increasingly important, but at the same time, the skills, tools, and knowledge to ensure this are becoming harder to find. With ever-increasing new specific maintenance and cleaning challenges, this becomes even more difficult. Such as limescale on my black taps, mold on my ceramic tiles, or grease on the induction hob.”The new campaign introduces a recognizable 'iconic scan language' with which HG visualizes the process of risk → analysis → solution. In this way, HG demonstrates that cleaning and maintenance problems often have a specific cause and therefore require a specialist approach. HG kicks off the campaign with a TV spot about clogging problems. The focus is on the distinction between the various causes: a blockage caused by hair in the bathroom requires a different approach than a blockage caused by grease and food residue in the kitchen drain. With 'HG. The Unblocker Specialist', HG positions itself as a brand that offers a specialist solution for every blockage.Van Aalten: “Cleaning and maintenance problems are becoming increasingly specific — and people want to be sure they tackle them right the first time. With the redesign, we are making HG even clearer and more recognizable when it counts: on the shelf. This makes it easier to choose the right specialist solution immediately.”

2026 THAILAND SAFE@WORK 38th EditionOn 24 – 26 June 2026, Naradee Trading Co., Ltd. — the authorized importer and distributor of Master Lock Lockout-Tagout products, the No. 1 brand from the United States — participated as an exhibitor at the 38th THAILAND SAFE@WORK 2026 organized by the Thailand Institute of Occupational Safety and Health (Public Organization) at IMPACT Arena, Muang Thong Thani. The event aimed to elevate workplace safety standards across industries.At the exhibition, Naradee Trading presented comprehensive Lockout-Tagout (LOTO) energy isolation solutions designed to support facilities in reducing workplace accidents and maximizing operational efficiency., including:Safety PadlockLockout HaspElectrical LockoutValve LockoutGroup Box LockoutLockout StationSafety TagoutThe Master Lock booth received significant interest from visitors across diverse industrial sectors. Beyond highlighting updated safety innovations and global standards, participation in this event reinforced Master Lock's leadership in driving world-class LOTO practices throughout the Thai industries.Should you have any questions or require guidance, we are more than happy to provide consultation and recommend the right equipment for all types of applications.For more information:Line ID: naradeeTel: 092-254-5313 (Khun Fon), 080-804-5445 (Khun Oh)

All dog and cat owners love their pets! Our furry friends provide companionship and fun. Unfortunately, they also leave their mark in the form of stains and odors. Fortunately, HG is ready with all kinds of tips, tricks, and products to tackle these challenges. That is why this page features handy advice and inspiration to keep your home fresh and clean, even with dogs or cats.With the range of new products from HG, you can quickly and effectively remove all stains and unpleasant odors caused by pets. Naturally, completely safe for both humans and animals. Think of our handy stain and odor remover, pet hair remover, or cat litter deodorant. Whatever the problem at home, HG has the solution! 

We are delighted to share that two HG products have achieved the prestigious Good Housekeeping Institute expert approval for 2025 following thorough testing:HG Power Gel Brush Limescale Remover HG Limescale Remover Foam Spray Super Powerful  The testing panel reviewed performance, ease of use, design and instructions with both products passing with flying colours.The Good Housekeeping Institute Expert Panel said “Get ready to be blown away by the power of the HG limescale remover foam spray super powerful. It effortlessly tackles limescale, delivering quick results in minutes. It leaves surfaces streak-free with a polished shine. This product combines convenience and impressive descaling power, making it a must-have for a limescale-free home.”Our Commitment to Excellence and InnovationAt HG, we are dedicated to delivering high-quality cleaning products that make a real difference in your daily life. These awards from the Good Housekeeping Institute are a testament to our dedication to excellence and innovation. We couldn't be prouder of our team and the hard work that has gone into developing these products.A Big Thank you to the Good Housekeeping Institute testers, today we can continue to proudly claim “HG does what it promises”.Stay tuned for more exciting updates and innovations from HG!

We are delighted to share the news that HG has been honoured with a Corporate LiveWire Innovation & Excellence Award for the second consecutive year in the Cleaning Product Supplier of the Year category!The Corporate LiveWire Innovation & Excellence Awards celebrate the success and achievements of leading businesses who have demonstrated exceptional performance through innovative approaches. The judges praised HG for unmatched quality, effectiveness, instore and online execution, and the widespread consistency of positive consumer ratings and reviews. The Corporate LiveWire spokesperson highlighted, "The panel again felt HG were the strongest entrant in the category despite even more competition this year”. We are incredibly proud of this achievement and grateful for the continued support from our valued customers and partners. This award is a testament to our commitment to delivering high-quality cleaning products that meet and exceed consumer expectations. Thank you for being a part of our journey. We look forward to continuing to serve you with even more cleaning innovations.Find out more about the Corporate LiveWire Innovation & Excellence Awards here.

On September 11, 2023, Naradee Trading Co., Ltd. in collaboration with Master Lock Company LLC organized a seminar under the project “Thailand Safety Training by Master Lock: SAFETY SOLUTIONS.” The event aimed to promote academic knowledge and international safety practices for the Occupational Safety Officers Association of Chonburi Province.The seminar was held under the topic:“The Control of Hazardous Energy with Lockout/Tagout (LOTO) Procedures” – a critical safety protocol involving energy isolation and hazard prevention using lock and tag systems.The training was honored to feature distinguished speakers from Master Lock USA:William Belongea, Safety Service Program ManagerSamuel Chu, Sales Director, Greater AsiaShould you have any questions or require guidance, we are more than happy to provide consultation and recommend the right equipment for all types of applications.For more information:Line ID: @naradee Tel: 092-254-5313 (Khun Fon), 080-804-5445 (Khun Oh)

“A Journey Through Over 20 Years of HG in Thailand”Who would have thought that a simple quest for an effective anti-slip solution more than 20 years ago would mark the beginning of an incredible journey—one that would carry us through decades of innovation in the world of specialty cleaning productsWhat began as a learning expedition, guided by the winds of curiosity and opportunity, led us to Almere, a newly established city in the Netherlands. Though young in age, Almere is home to a factory with over 50 years of legacy in producing top-tier cleaning products—the home of HG, a company founded by Håkan Gip.HG began with the development of a specialized swimming pool cleaner and has since become a standout in innovation, especially within the D.I.Y. market. The company’s commitment to effective, high-performance solutions helped it quickly expand across Europe, becoming a market leader in just a decade. Today, HG boasts over 300 specialty products, each designed to precisely target specific cleaning needs—far beyond what conventional cleaners can offer.At the heart of HG’s philosophy is the definition of “high-quality cleaning products”—a concept that was still new to Thailand two decades ago. That’s why we embraced the opportunity to introduce HG to Thai homes, setting out to share its story, benefits, and performance with those who care deeply about their living spaces.This mission led us to build connections with Thailand’s home lovers, starting with our warm, welcoming presence at HomePro and the Baan Lae Suan Fair. These venues allowed us to form meaningful relationships and introduce the brand on a personal level—whether through:Proven product performanceVisually strong brand block displaysExtensive problem-solving product rangeOr the nostalgic charm of classic door-to-door brochuresThese distinctive elements helped enhance HG’s visibility, build trust, and amplify the power of word-of-mouth recommendations.20 Years and Counting...The last two decades have left us with unforgettable memories and lasting connections with Thailand’s community of home care enthusiasts—a group that continues to grow with time. Products like:HG BlueHG Scale Awayhave become household staples, especially praised for their ability to remove water stains and limescale without damaging surfaces. They've earned a place in many homes as everyday essentials for bathroom care.Celebrate 20 Years with Us!To mark the 20th anniversary of HG in Thailand, we’re rolling out exciting promotions all year long—with discounts up to 20%!Where to Buy:Available at HomePro, Boonthavorn, Villa Market, Tops, and Gourmet Market📞 For more information or product inquiries:LINE: @naradeePhone: 080-804-5445

HG does what it promises: TÜV-tested Never before, so many products from one organisation were tested with these kind of results. HG does what it promises. This is now confirmed by TÜV. All our tested products got a TÜV-certificate. Want to know more?  Or even better, use our product and see yourself. What about the test? HG has an extensive selection of high-quality cleaning products for usage in and around the home. For  the TÜV testing procedure, we made a representative selection of our products based on use, sales and application. You can find the full selection of submitted products below. What were the results? All products passed the test with flying colours. All products met the consumer needs, expectation and requirements. Especially on effectiveness. Furthermore, most testers said the products were easy to use and ensured quick results. Most heard improving point was merely on the design. All products got at least a score of ‘good’. We are pleased with these results. They show HG produces effective specialty cleaning products that help consumers in overcoming every cleaning challenge. About TÜV ‘TÜV geprüft’ is a well-known slogan in multiple European countries. TÜV is a well-known and highly trusted testing company and stands for independence, reliability and quality. TÜV is an association that carries out (mainly) security and quality checks and ensures all these checks are met by high standards concerning law, consumers needs and safety. TÜV has different testing companies throughout Germany, with their own speciality. The products of HG were tested by TÜV Saarland. Read more about them on their website.

Two times Best product of the Year 2020-2021 HG was awarded ‘Best product 2020-2021’ in two categories. In the category ‘degreasers’ our HG hob cleaner for everyday use  received this aspired award. In the category ‘disinfectants’  HG super powerful toilet cleaner was crowned with this admirable title.  Of course, we are very proud of these awards. We are proud, not only because we won awards in this election for the second year in a row with no less than 2 HG product, but also, and above all, because the votes of the Dutch consumers are decisive in this election. They voted for the quality of HG en masse. Because, HG does what it promises!