04 July 2025
In today’s ever-changing business environment, “protecting organizational assets” is critical to achieving goals, long-term success, and sustainability. Awareness of risks and threats, combined with effective security measures, is a factor that simply cannot be overlooked.
This article explores the importance of asset protection at the organizational level—particularly in Thailand—providing insight into various scenarios and raising awareness of potential threats businesses may face.
Protecting an organization's assets is not just about preventing losses—it’s also about ensuring business continuity, maintaining investor confidence, and complying with regulatory requirements. Organizations operate within unique legal, governance, and market conditions that necessitate strict asset protection measures.
These protective efforts serve as a forward-looking investment that strengthens the organization’s vision, image, and ability to grow sustainably.
Fire is among the top threats to businesses in Thailand. The 2025 Allianz Risk Barometer reported that “fire and explosions have become the number one concern for Thai businesses,” rising from fourth place in 2024.
Fires can halt operations, cause long-term factory damage, and take years to fully recover from.
Thailand ranks among the countries most at risk of flooding. The major flood in 2011 caused severe economic damage worth USD 6.5 billion.
Even the recent floods in 2024 caused tens of billions of baht in economic losses, highlighting that floods remain a significant and ongoing threat to Thai businesses and the economy.
While there may not be specific statistics on theft affecting businesses in Thailand, embezzlement and asset theft frequently make news headlines.
This emphasizes the need for strict security measures to prevent unauthorized access to valuable business assets.
SentrySafe began in 1930 in Rochester, New York, founded by John Brush Sr. and Willard Punnett under the name “Brush-Punnett Company.” They were pioneers in manufacturing steel safes using stamping and press-forming technology.
The company gained wide recognition after landing contracts with Vassar College and Eastman Kodak. In 1987, it rebranded to Sentry Group to strengthen its identity under the “Sentry” name.
With deep roots in family business values, SentrySafe grew into a global leader in fire-resistant safe solutions, now available in over 54–65 countries.
In 2014, it was acquired by Master Lock, part of Fortune Brands Innovations. Over the decades, SentrySafe has received accolades and built strong retail partnerships, including Vendor of the Year awards from Lowe’s, Wal-Mart, and OfficeMax.
SentrySafe's reputation is built on real-world user experience, proving its effectiveness in protecting critical documents and valuables—especially during unexpected disasters like fires.
Customer testimonials affirm its reliability, reinforcing the global trust that businesses have placed in SentrySafe for decades.
UL (Underwriters Laboratories), founded in 1894, is a respected independent organization that tests product safety across industries.
A UL certification confirms that a product has undergone rigorous fire, explosion, and impact resistance testing.
UL fire-resistance classes include:
Class 350: Keeps the internal temperature below 350°F, ideal for paper documents.
UL also certifies anti-theft ratings such as RSC, TL-15, TL-30, indicating a product’s resistance to tool-based attacks.
ETL (Edison Testing Laboratories) is part of Intertek, a recognized Nationally Recognized Testing Laboratory (NRTL) under OSHA.
An ETL mark certifies that a product has been thoroughly tested, documented, and meets continuous quality standards.
ETL certification is widely accepted in North America and globally, including tests for water resistance in safes.
SentrySafe products undergo both UL and ETL testing across various models to ensure they meet the highest fire and safety standards.
This underscores their reliability in protecting valuable assets from threats such as fire, flooding, and theft.
To help organizations select the right SentrySafe product, we’ve curated popular models that meet the diverse needs of offices, shops, industries, and high-security organizations.
Recommended Models: SFW205UPC, SFW123GTC
Key Features:
Fire-resistant up to 1 hour at 1850°F (UL Certified)
Water-resistant up to 24 hours at 8-inch depth (ETL Verified)
Durable steel construction
Digital and combination lock options
Pry-resistant hinge bar
Ideal for documents, digital devices, and valuables
Recommended Models: X055, X125, LX110BE
Key Features:
Compact and easy to use
Multiple lock options
Pry-resistant features
Some models certified by California DOJ
Recommended Models: CHW30300, 1160, H0100
Key Features:
Lightweight and easy to carry
Available with fire and water protection
Great for document storage with frequent movement
Recommended Models: QAP1BE, QAP2BLX
Key Features:
California DOJ certified
Biometric lock (fingerprint)
Fast access in emergencies
Durable steel build to prevent tampering
Suitable for security firms, gun stores, or government units
Recommended Models: S6370, S7771
Key Features:
Large capacity for organized document storage
Fire-resistant (depending on model)
Dual-lock system: combination & key or digital & key
Ideal for hotels, accounting firms, or government offices
Recommended Models: DH-134E, UC-039K
Key Features:
Slot for deposits without opening the safe
Digital locks to prevent unauthorized access
Anti-drill and anti-pry design
Perfect for retail stores, gas stations, or high-cash businesses
SentrySafe offers flexible locking options for all user levels:
Digital Locks: Resettable codes for multi-user access
Biometric Locks: Fingerprint recognition for fast access
Combination Locks: Classic and highly secure
Key Locks: Simple and effective
Dual Locks: Code + key for maximum security
Made from high-grade steel, impact- and drill-resistant
Pry-resistant hinges and live-locking bolts for enhanced protection
Some models include anti-drill plates
Designed to be bolted to floors or walls for added safety
UL Fire Rating: 0.5, 1, or 2 hours
Withstands 1700°F–1850°F (927°C–1010°C)
Special insulation keeps interior below 350°F—safe for paper and digital media
Water resistance up to 12 inches for 72 hours
Uses sealed foam technology to block water absorption
Some models remain water-resistant even when bolted down
Certain models are designed to protect:
Hard drives
Flash drives
CDs/DVDs
With internal heat-absorbing insulation to prevent digital data damage
Installation and maintenance guides available from naradeeSTORE experts
Some models include floor-mounting kits
Includes After-fire Replacement Program for select models damaged by fire
Naradee Trading Co., Ltd. is the official distributor of SentrySafe in Thailand, trusted by both organizations and individual users.
They offer expert consultation, product selection advice, and comprehensive after-sales service.
100% genuine products from the manufacturer
Expert consultation before purchase
Wide product selection for every business need
Guaranteed world-class protection and safety
Product Category: SentrySafe
Shopee & Lazada: Naradee Store
Inbox: Naradee Store
Facebook Messenger: m.me/139588896070581
Designed to protect your valuables against fire and theft.
฿79,900
฿99,900
฿20000
An ideal choice for storing cash, checks, depository slips, credit cards and other important documents.
฿24,900
฿30,900
฿6000
Equipped with a loud audible alarm that alerts you to unwanted access.
฿37,900
฿51,900
฿14000
Secures valuables and electronics with power access and adjustable storage.
฿6,700
฿8,700
฿2000